Chris is Global Chairman at FutureBrand. Over the past 25 years, Chris has worked across all sectors of Brand Strategy and Marketing for Corporate, Consumer, Country and NGO Brands around the world.

A passionate innovator, Chris believes in the power of creativity to define the future through branding. His specialist subjects include Travel & Hospitality, Luxury goods, Consumer goods and Retail experiences. In particular, Chris is a lead practitioner in Corporate Vision and Purpose strategy for organisations.